[wplug] Will the real WPLUG please take charge

[Steven Leach]

> 	I believe he was talking about the communist-looking retro b/w
> commercial so long ago. It was fantastic when it was aired (and only 
> aired
> once), but not much came-about because of it, and few people remember
> things like this.

Well, it did set the standard for super bowl commercials.  Prior to the 
1984 ad, advertisements aired during the super bowl were not expected 
to be any different or more impressive than regular advertisements.  
Also, as for few people remembering it, it is probably the single most 
remembered advertisements of all time.  Hell, just yesterday I walked 
into chemistry class (filled with a bunch of kids just out of high 
school who sure as hell didn't see it live) and someone mentioned the 
ad in response to the giant projector screen that had been left down in 
the front of the room with the windows symbol shinning on it.  It has 
been repeatedly voted one of the best ads of all time.

NPR recently devoted about a half hour to the 20th anniversary of the 
event and had a guest from Apple who was responsible for its creation.  
Apparently, the $2.3 Million dollar 30 second ad payed for itself in 
about two days.  (which I would consider in the "much came-about" 
category).

As for the "communist looking" I'm not sure what you mean.  The ad was 
a reference to Orwell's book 1984 comparing IBM to a monolithic big 
brother.

Oh, and after this year's super bowl commercials which were apparently 
disappointing (I didn't see them so I don't know), I heard a couple 
different news stories contrast them with the "1984 ad".  The ad is so 
famous that they don't even need to explain further.

>
>
>> Yes, but the good data needs a way to _get_in_the_door_ and it's 
>> marketing
>> that accomplishes that.  And politely handing out demo CDs at a large 
>> event
>> is an inexpensive and reasonable way to market.  The fact that it's a 
>> minor
>> coup against Microsoft has the added benefit that it might generate 
>> some
>> mass-media interest.
>
> 	Linuxcare had these bootable business-card CDs they would give
> out. A bit more slick than a sharpie-labeled one-write. I keep one in 
> my
> wallet for emergencies.
>
>
> -- 
>
> Drew from Zhrodague		http://www.WiFiMaps.com
> drew at zhrodague.net		Location Based WiFi
>
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>
---------------------------------------------------------
http://homepage.mac.com/stevenaleach/
I am not cynical.  I am not bitter.  I just believe that if you aren't 
angry then you aren't paying enough attention.